Harry Styles fans are convinced the singer is teasing a new album with a mysterious online campaign.
The subject of speculation is Youarehome.co, a website that is showing only one door right now. When you click it, it opens, revealing a bunch of pictures of different types of mushrooms. It just so happens that the new line of products for Harry's beauty and lifestyle brand, Pleasing, is called "Shoom Bloom."
There were also advertisements advertising the website in newspapers around the world. Then, on Tuesday, Harry's social accounts followed the Youarehome Twitter and Instagram accounts, indicating there is a link between them.
Another possible clue: Some of those photos of Harry in London in February were filmed lying on a giant bed. Because bed equals "home", right?
Harry's fans think it's all pointing to new music, as Harry and his team performed a similar stunt in 2019 to promote their single "Adore You." Plus, Harry's heads to Coachella and is doing a bunch of international tour dates, so it would be great to have new music to perform and promote.
Also, Harry's new film Don't Worry Darling, directed by his girlfriend, Olivia Wilde, is slated to be released this year, to spark interest in any of his new musicals.