AJ Crimson is a well known makeup artist and beauty entrepreneur.
But why is it trending? Here's everything you need to know.
He is believed to be of middle age but there is no exact information about his date of birth.
The renowned entrepreneur has established himself as one of the most trusted names in the industry thanks to his high quality work.
AJ's reputation made his products the first choice for artists such as Christina Milian, Brandi, Raven-Symoné and Missy Elliot.
The Hunger Games and Power are some of the popular shows that have used AJ's makeup skills.
Her work has also been featured in the hit magazines Vogue, Glamor and Marie Claire.
Twitter users, including several verified accounts, have claimed that he passed away.
There is currently no information to confirm the report whether he is indeed dead or any details about his alleged death.
Emotional tributes are pouring in for the makeup entrepreneur while celebrating his life and achievements on social media.
AJ's relatives and friends are silent on the alleged death of the beauty artist.
They launched the official range in early 2013 and opened their first boutique in Los Angeles in 2017.
AJ's cosmetics includes foundation and lip colors for women of all races and colors.
He promotes many of his luxury creations as vegan-friendly and cruelty-free.
AJ's company foundation runs services including matching, as well as 30 or more other specialist classes.