That's what Star Wars fans were saying about the first look for Disney+'s upcoming "Obi-Wan Kenobi," which the company premiered on Wednesday.
Disney (DIS) showcased the trailer for the platform's new Star Wars series at its annual shareholders meeting. It immediately went viral online.
Of course it did. Obi-Wan Kenobi is one of the most beloved characters not only in Star Wars, but in all pop culture. And if that's not enough, Ewan McGregor, who played the wiser (and younger) Jedi Master in the Star Wars prequel, is reprising the role in the Disney+ show.
The surprise trailer opens to the saga's iconic "Duel of the Fates" theme before transporting viewers to the desert planet of Tatooine, where the original Star Wars film also began. Once there, the teaser introduces McGregor's grizzled Kenobi, binoculars looking at a child who is clearly Luke Skywalker.
Between darkness and defeat, hope survives.
— Star Wars (@starwars) March 9, 2022
Watch the new teaser trailer for @ObiWanKenobi, and start streaming the limited series May 25 on @DisneyPlus. pic.twitter.com/XiJANgWrEz
From there, the teaser whisks viewers through the Star Wars galaxy as evil Empire agents attempt to track down the last remnants of the Jedi Order. The new series takes place before the events of the original trilogy, but slightly after the prequel.
"The fight is over," says McGregor's Dor Kenobi in the trailer. "We have lost."
The series, which begins on May 25, has arguably the biggest premiere ever for the Star Wars franchise on Disney+. Although "The Mandalorian" helped build the service into a streaming powerhouse, "Kenobi" serves as a bridge between the two sets of the blockbuster trilogy and could take Disney+ to even greater heights.
McGregor isn't the only returning star. Hayden Christensen is also reprising his role as the young Darth Vader.
It's all great for fans, who can't wait to see McGregor return and find out what turned out to be the character Obi-Wan met in 1977's "Star Wars."
And that's a big deal for Disney, which has put most of its eggs in Disney+ baskets.
“Obi-Wan Kenobi” is a one-of-a-kind series that should bring in a slew of customers while keeping those who already signed up happy. Disney+ currently has about 130 million subscribers, behind only Netflix (NFLX) and Amazon Prime, a no small feat given that it just launched in November 2019.
This is important to the company's bottom line and stock price as it competes with many others in the hyper-competitive streaming marketplace.