The candy pink dress has rocked the platform, with the hashtag #ZaraPinkDress garnering 1.8 million views alone, but garnering millions of additional views and followers thanks to dozens of videos from dedicated users.
The dress, a nostalgic '90s fashion staple, is just under $60 and is a sassy look for a spring bridal shower, party, or dinner with friends. The 100% recycled polyester dress has adjustable straps for a personalized fit.
Fashion blogger Marina Ruff, aka TikToker @inchargeofffits said in her viral video, "This is the perfect pink outfit, one of the most popular outfits on TikTok.
"I don't think I really expected to blow that much," she told "GMA." "But to be honest, that dress is so beautiful... I think it's very flattering."
"It's impacting two major trends," said style expert Melissa Garcia. "The first is a really beautiful, bold, saturated color. The second is the cutout. It's really on the back of the dress, which makes it really beautiful, really sophisticated."
Looking for a comparable piece because your size has sold out? Or maybe you are looking for something similar but with a unique twist? Keep scrolling to see some of the options.