The Kansas City Chiefs are one win away from their third consecutive Super Bowl appearance.
Kansas City survived their toughest postseason threat to date in a wild back-and-forth contest with the Buffalo Bills, which was won by a Travis Kells touchdown catch in overtime.
Andy Reid's team advanced to their fourth straight AFC Championship Game, where they would play the Cincinnati Bengals.
Cincinnati is the only one of four conference championship participants that has not gone to the Super Bowl in the past five years.
The Los Angeles Rams and San Francisco 49ers represented the NFC in back-to-back seasons. The Rams fell to the New England Patriots and lost to the 49th Chiefs.
For Los Angeles to return to the Big Game, he would have to break a six-game losing streak to the 49ers. San Francisco's last win in the series came in Week 18.
Sean McVay's team is the favored side from the NFC Championship Game to the Super Bowl, but the 49ers know how to beat the Rams and that can get them the best value in the Super Bowl futures market.
No one will question Kansas City's status as a Super Bowl favorite.
Andy Reid's team is an established force of four championship game participants. It has been at this level in each of the last four seasons.
Kansas City beat the Tennessee Titans and Buffalo Bills over the past two years and it was reduced to overtime versus the New England Patriots in 2018.
The Chiefs' experience builds on the Cincinnati Bengals from their extensive time in the AFC Championship Game.
The Joe Burrow-led Bengals showed no intimidation on the road against the Titans in the divisional round, but faced completely different conditions at Arrowhead Stadium.
Patrick Mahomes will not be as careless with the ball as Ryan Tanhill was on Saturday. Tannehill was stopped on three occasions.
Mahomes has nine touchdown passes and zero interceptions in his three AFC Championship Game appearances.
Cincinnati's crime may strike a chord with the chiefs, but it should be in a raucous environment from the start. By Burrow & Co. Any aggressive slip-up can put them in a starting hole they can't dig.
The Bengals are worth a flight at +700 if you believe they can go to Kansas City and win, but that doesn't seem possible on paper.
San Francisco is the better team to bet on next Sunday as the underdogs. The 49ers made their regular-season series debut with the Rams in each of the last three seasons.
Kyle Shanahan's team returned in the second half to capture a Week 18 and secure a final wild-card berth in the NFC.
Los Angeles once again showed their sensitivity in the second half on Sunday as it allowed Tom Brady and the Tampa Bay Buccaneers to work their way back from a 24-point deficit.
Matthew Stafford & Co. may not have the advantage at home ground inside Sophie Stadium as the NFC Championship game is a state-run affair.
San Francisco fans can pack the stands and take away the Rams' lead as a home team.
Los Angeles will be playing to prove something as questions about the 49ers' long losing streak and its second-half struggle.
Jimmy Garoppolo has the advantage over Stafford in championship game experience, but the 49ers will have the most success with their quick attack.
If the 49ers control the line of the scramble, they could potentially set up a Super Bowl rematch with the Chiefs.
San Francisco is the more realistic underdog winner and makes it a better bet than Cincinnati if you are still looking for some value in the futures market.