The logo of Air Akasa has used a mixture of 'sunrise orange and 'passionate purple' which reflects the airline's warm, youthful nature, the airline said.
Rakesh Jhunjhunwala-backed Akasa Air on Wednesday unveiled its brand logo, which is said to be inspired by the element of sky. It said in a tweet, "The Rising A embodies the warmth of the sun, the effortless flight of a bird and the dependence of a plane's wing. Always moving upward. Inspiration to always rise." The logo of the new budget carrier is A, and the company's brand slogan is 'It's your sky'.
Unveiling ‘The Rising A’ of Akasa Air
— Akasa Air (@AkasaAir) December 22, 2021
Inspired by elements of the sky, The Rising A symbolises the warmth of the sun, the effortless flight of a bird, and the dependability of an aircraft wing.
Always moving upwards. Always inspiring to rise. pic.twitter.com/vzMDT9gEmv
Here are 5 things to know about Akasa Air
1. Akasa Air got the no-objection certificate from the civil aviation ministry in October to start commercial flights.
2. The airline is backed by Rakesh Jhunjhunwala and aviation veterans like Vinay Dube, ex CEO of Jet Airways and Aditya Ghosh, former chief of IndiGo.
3. The logo has used a mixture of 'sunrise orange and 'passionate purple' which reflects the airline's warm, youthful nature, the airline said.
4. Last month, Air Akasa placed an order for 72 Boeing 737 Max planes in an order worth USD 4.5 billion.
5. Akasa Air is expected to start its commercial flight operations in the first half of 2022.
As the airline promises the cheapest airfare inthe country, it has kept its tagline as 'it's your sky' as the brand aims to create an includive environment for all Indian flyers irrespective of their social-economic backgrounds.