The most affordable iPhone features the powerful A15 Bionic, 5G, better battery life, improved durability, and a new camera system with advanced features like Smart HDR 4, Photographic Styles, and Deep Fusion
CUPERTINO, CALIFORNIA Apple today announced the iPhone SE, a powerful new iPhone in an iconic design, with exceptional capabilities and performance at an incredible price. The iPhone SE comes in a compact and durable design, and with iOS 15, offers a seamless user experience. The new iPhone SE features impressive upgrades including the performance of the A15 Bionic, which powers advanced camera capabilities and improves almost every experience, from photo editing to power-intensive operations like gaming and augmented reality. With 5G, longer battery life, and improved durability, the iPhone SE comes in three great colors - Midnight, Starlight, and (PRODUCT) RED. The iPhone SE will be available for pre-order this Friday, March 11, with availability Will start on Friday. , 18 March.
“The iPhone SE has been an incredibly popular choice for our existing users and new iPhone customers, thanks to its iconic design, exceptional performance, and affordable pricing. This year we've built the most powerful and durable iPhone SE ever, with better battery life thanks to the A15 Bionic, a chip similar to our iPhone 13 lineup that also unlocks advanced camera features like Smart HDR 4, Photographic Style and Deep Fusion does. Kayn Drance, Apple's vice president of worldwide iPhone product marketing, said. “And with 5G, the iPhone SE gives users faster downloads and uploads, high-quality video streaming, real-time interactivity in apps, and more. Providing the latest generation of technology and performance at this price is something that only Apple can do. ,
Iconic design with 4.7-inch display
The iPhone SE is as durable as it is beautiful, and has an aerospace-grade aluminum and glass design, now with the toughest glass in a smartphone on the front and back – similar to the ones on the back of the iPhone 13 Pro and iPhone 13. Rated IP67 for water and dust resistance, the iPhone SE is designed to protect against spills. The iPhone SE has the familiar Home button with Touch ID – an easy, private, and secure option for logging into apps, authorizing App Store purchases, and making Apple Pay. transactions, and more.
A15 Bionic: The Ultimate Smartphone Chip
The power of Apple Silicon gives the iPhone industry-leading performance and cutting-edge capabilities. The lightning-fast A15 Bionic - introduced with the iPhone 13 - comes to the iPhone SE and improves almost every experience, from launching apps to handling demanding tasks with ease. The A15 Bionic packs a powerful 6-core CPU, the fastest CPU in a smartphone, with two high-performance cores and four high-efficiency cores, making the iPhone SE 1.8x faster than the iPhone 8 and up to 1.8x faster than the older models Makes it even faster. The 16-core Neural Engine is capable of performing 15.8 trillion operations per second, enabling faster machine learning computations for third-party applications, as well as live text in the camera app with iOS 15 and on-device dictation, such as the iPhone SE Enables unlocking features for Perfect for photography, gaming and augmented reality experiences, the A15 Bionic makes every action feel fluid.
Built for efficiency, the A15 Bionic works in tandem with the latest generation of battery chemistry and tight integration with iOS 15 to enable better battery life on the iPhone SE. Even with its compact form factor and new technologies like 5G, the iPhone SE has a longer battery life than the previous generation and older 4.7-inch iPhone models. iPhone SE is compatible with Qi-certified chargers for wireless charging, and also supports fast charging.3
New Camera Experience Powered by A15 Bionic
The iPhone SE features a brand new camera system powered by the A15 Bionic, with a 12-megapixel / 1.8 aperture wide camera that offers incredible computational photography benefits, including Smart HDR 4, Photographic Style, Deep Fusion and Portrait Mode. Introduced with the iPhone 13 Pro and iPhone 13, Smart HDR 4 uses intelligent segmentation to apply separate adjustments for color, contrast, and noise to the subject versus background. This ensures that faces are properly exposed in challenging lighting, and renders people differently in the same photo, with various adjustments optimized for lighting and skin tone for each person. Photographic styles allow users to bring their own personal photo preferences to each image while still benefiting from Apple's multiframe image processing. Presets and customized preferences work across scenes and subjects, and intelligently apply perfect adjustments to different parts of the photo to preserve important elements like skin tone, unlike a simple filter. DeepFusion uses advanced machine learning to perform pixel-by-pixel processing, optimizing for texture, detail and noise in every part of the picture. The image signal processor in the A15 Bionic delivers significantly better video with less noise, especially in low light, better white balance and truer skin tones.
5G comes to iPhone SE
5G allows users to take advantage of the latest generation of wireless technology with faster uploads and downloads, lower latency, and better experiences in more locations – such as family viewing with high-quality HD FaceTime calls, even when cellular On data and not on Wi-Fi.5 With iOS 15, SharePlay over 5G unlocks powerful shared experiences like watching HDR movies or TV shows with friends during a FaceTime call. And Smart Data Mode will intelligently conserve battery life by automatically shifting the iPhone to LTE when 5G speeds aren't required. Support for 5G is growing around the world, with more than 200 carriers in more than 70 markets and regions supporting it by the end of the year.
Features of iOS 15
iOS 15 enhances the iPhone experience with more ways to stay connected, powerful updates that help users focus and explore, and intelligent features to do more with the iPhone. Now FaceTime calls feel more natural with spatial audio and a new Portrait Mode, SharePlay gives users a way to share experiences with friends and family over FaceTime calls, Focus helps users reduce distraction, Notifications has been redesigned, and Live Text uses -device intelligence to recognize text in a photo and allow users to take action. Apple Maps brings beautiful ways to navigate and explore the world with a three-dimensional city-driving experience and walking directions in augmented reality. Weather has been redesigned with full-screen maps and more graphical displays of data, Wallet adds support for home keys and State ID, and privacy controls on Siri, Mail and more locations across the system to further streamline user information. Keeps safe.6
iPhone SE and Environment
Like the iPhone 13 Pro and iPhone 13, the iPhone SE is designed to minimize its impact on the environment. The iPhone SE is made from recycled materials, including 100 percent recycled rare earth elements in the Taptic Engine and audio magnets, 100 percent recycled tungsten in the Taptic Engine, and 100 percent recycled tin in the main logic board's solder. The redesigned packaging removes the outer plastic wrap, bringing Apple closer to its goal of completely eliminating plastic from all packaging by 2025. The iPhone SE meets Apple's high standards for energy efficiency and remains free of many harmful substances.
Today, Apple is carbon neutral to global corporate operations, and by 2030, plans to have a net-zero climate impact across the business, including the manufacturing supply chain and all product life cycles. This means that every Apple device sold through component manufacturing, assembly, transport, customer use, charging, recycling and material recovery will be 100 percent carbon neutral.
Pricing and Availability
- iPhone SE will be available in 64GB, 128GB, and 256GB models in midnight, starlight, and (PRODUCT)RED starting at $429 (US).
- Customers in Australia, Canada, China, France, Germany, India, Japan, the UK, the US, and more than 30 other countries and regions will be able to pre-order iPhone SE beginning at 5 a.m. PST on Friday, March 11, with availability beginning Friday, March 18.
- Customers can get iPhone SE for $17.87 (US) a month before trade-in from apple.com/store, in the Apple Store app, and at Apple Store locations.7
- iPhone SE is also available through Apple Authorized Resellers and select carriers.
- Apple provides customers with a number of services in store and online. From personalized support and advice from Apple Specialists to convenient delivery and pickup options, Apple ensures the best way to buy Apple products is from Apple Store locations and apple.com/store.